Wednesday, July 31, 2019

Community Policing Problem in the United States

Many reports from newspapers and journals claim that community policing is increasing in popularity across the United States. However there are also numerous reports that point out that community policing is not a panacea for all social ills. While community policing is in theory a very effective way of combating crime, yet in reality there are many practical problem that have to be overcome. Community policing is generally seen as a system of policing that requires optimum cooperation between the police force and the public so that the most effective methods of crime prevention and apprehension can be employed. A definition from the California Attorney General's Office is a as follows: â€Å"Community policing is a philosophy, management style, and organizational strategy that promotes pro-active problem solving and police-community partnerships to address the causes of crime and fear as well as other community issues.† In a theoretical and ideal sense community policing is, †¦ a collaborative effort between the police and the community that identifies problems of crime and disorder and involves all elements of the community in the search for solutions to these problems. It is founded on close, mutually beneficial ties between police and community members.† (About Community Policing) However there are many problems area that have to be practically dealt with in order to ensure that community policing actually lives up to these ideals. One aspect that comes to the fore when discussing this problem is that the entire concept of this form of law and order enforcement and management lies in the integration between the police and the community. One of the specific problems encountered concerns a reticence on the part of some police officers to fully participate in this symbiotic relationship. As one study puts this problem: â€Å"While community policing promises an expansion of the professional role which will be appealing to many police officers, it also requires experimentation with major changes in the way in which officers and their departments think about and organize their work.† (Riley J. 1997) The effective implementation of community policing often requires fundamental changes in the way police offers have traditionally thought about their work and the way that many police department are organized. This also implies that the strict hierarchical structure of many police departments also has to be changed to align itself with the demands of a closer cooperation with the community. All of these changes are often initially difficult to implement and an integration period is often necessary. This often necessitates that, Police departments must convince their patrol officers that it makes sense for them to take community policing seriously, if a successful transition is to take place. In this context, administrative decisions about organization, resource allocation, and the promotion of individual officers shape the understanding of patrol officers in important ways.† Adjustment problems may also take place from the point of view of the community. This is especially the case with minority communities, where prior suspicions and misunderstandings about new forms of policing may arise. However, it is mainly in the area of planning and organization, which are crucial elements in the implementation of effective community policing, that problems occur. â€Å"Problems associated with planning and coordination which characterizes the beginning of any organizational change was among the most frequently expressed concerns of the officers†¦Ã¢â‚¬  (ibid) In a study by John Riley entitled Community Policing: Perspectives from the Field, it was found that many officers felt that there was a â€Å"lack of direction† in the move towards community policing. (ibid) Another potential practical problem that has been encountered is that the policing area may be very large and therefore require more officers than would normally be the case in conventional policing activities. . â€Å"†¦ it takes a whole lot more cops to do community -presence work. Suburban counties are often big.† (Reed 2) A further aspect that has been mentioned in many reports is that if community policing does not function optimally then the blame may be directed to the police force, making the situation more difficult and complex than before. â€Å"If community policing is not able to accomplish a solution to all the communities' problems, it could easily become the scapegoat for an array of community related problems.† (Community-Oriented Policing: Blessing Or Curse?) The above are only a few of the most important issues that face community policing. While this method of law enforcement is ideal in that it optimizes the most effective relationship between the community and the police force yet, in the initial stages, it can present many practical and logistical problems. However, once these problems have been overcome, community policing often proves to be a highly effective form of law enforcement.

Essay Youth And Cinema Essay

Cinema nowadays leaves a great impact (effect) on the minds of people. Its effect can be seen not only on the elders of rural and urban areas but on the children as well. Going to the pictures has now become a craze with young people, both boys and girls, and it has been noticed that they often economize (save) on other items of expenditure but they must see films every week. This fast growing habit is not only expensive (costly), but also results in considerable (great) waste of precious (valuable) time. Visiting the cinemas too often at the cost of class lectures and by missing lectures also spoils the education of youth. Most Indian films present scenes of sex, violence (fighting), crime, robbery, rape, etc. Education and other experts have repeatedly (again and again) found that the main source (base) of teasing and assaults (physical attack) on girls in our towns and cities, in the market place and elsewhere, is the cinema. The youth tries to imitate (copy) each and everything which is in the films without understanding that some part of it might leave a negative impression (thought) on them, and this reflects (shows) in their dressing style, their driving, their way of talking etc. The film censors also seem to be more liberal (open-minded) than ever and allow sex and violent scenes which have a bad effect on the mental make-up of youth. In the films today when the daily crimes, murders, robberies are shown some people take it in a wrong way and they purposely learn how to commit (do) such crimes. They learn the tricks (action) and tactics (plans) used for crimes in the films. Also now abuses (bad things) are so common in almost all the films that even a kid of 10 years is able to speak such abusive language knowingly or unknowingly. There are many cases of youth either running away from home to go to Bombay to try their luck in Bollywood. Thousands of young boys and girls have virtually (nearly) ruined (destroy) themselves in the senseless quest (mission) for becoming cinema â€Å"stars†. The efforts of parents and teachers to give their boys and girls sound education and to teach them good, ethical (moral) behaviour and good morals in order that they may become good citizens are thus defeated (failed). The cinema, it is said, can serve as a good medium of education and instruction, and the message that can be conveyed (expressed) through films cannot be conveyed as effectively through any other channel, such as  the radio, because of the colourful and visual impact on the screen. It is not contended (challenged) that there should be a total ban on films. But steps should certainly (surely) be taken to see that good instructive (useful) films are made, not trash and ruinous (damaging) presentations merely (simply) to cater (supply) to cheap tastes. Knowingly or unknowingly the films molds (shapes) the youth of today in one way or the other and effect of cinema on youth can be seen widely. Even the youngsters in rural areas are so much affected by the movies, that they place the heroes of the film in a very integrated (internal) part of their minds. They try to change their lifestyle according to the films, starting from hairstyle, clothes, dialogues and so on. It cannot be said that all the films are corrupting youth. Films also have a healthy and knowledgeable influence on the youth. There are films like â€Å"BAGHBAN† which was a family film and made us learn a lot. On the other hand, there are films like â€Å"RANG DE BASANTIâ€Å", â€Å"LAGAAN†, â€Å"TAARE ZAMEEN PAR† which are a wonderful films, giving the youth to learn so many good things in life. Films like â€Å"NAYAKâ€Å" are ideal (perfect) lessons for the politicians of this country. Films have inspired young people to combat (fight) against several social evils like untouchability, dowry, etc. But ultimately it’s â€Å"WE† or the individual, on whom everything depends on what he/she gains from the films. We should see the films to enjoy and learn good things and not let the bad things affect us. Thus, â€Å"Youth and Cinema† is a notion to be thought upon and concerned. So, beware of what you see and what you gain.

Tuesday, July 30, 2019

Challenges in International Business

GunungRapatHiongPiahSdn. Bhd. (579801-M) PHYSICAL CHALLENGES Since the Gunung Rapat Hiong Piah Sdn. Bhd. is responsible for the food manufacturing, wholesale distribution, and export of Yee Hup products, it is facing physical challenges in international business on products, workforce and even physical distribution challenges. For the products challenge, it may face the problem on warranty since there are no warranty available for this products. Everyone is know about the Yee Hup is a local business in Malaysia and it needs to spend certain of time to export such products to oversea such as Southeast Asia, Oceania, Middle East, Eastern Asia and Western Europe. When the products are on the way shipping to the particular country, it may has the probability to encounter damage such as crushes because of the unpredictable cases and it is unrealized since the biscuits are packaging in a package, but even in a carton size. The Yee Hup biscuits are selling to the customers without realized that the products are crushes and the customers are not available to get the warranty or compensation after they bought the products. It considered a challenge of this company because on the customers’perception, no warranty offered is bring the meaning that the company has no confident on their own products. Since the ‘customers are always right’, Yee Hup may lose the sales because of the products deficiency. For the workforce challenge, although the company is almost full automated in the production process, skilled staffs are still needed. For example, retail assistants as Yee Hup required such retail assistant with previous retail experience because the full trainingis not necessary will be provided. In this case, Yee Hup is facing the shortage of workforce although the labor market is enough large. Moreover, the number of R&D staff is merely less than five people. It becomes the stones in designing products since people are more pay attention in packaging nowadays. And lastly is about the physical distribution challenge. It is talking about what transportation is using by the company to move a large volume of products to other countries. It simple means that handling, movement, and storage of goods from the point of origin to the point of consumption or use, via various channels of distribution. Since one of the responsibility of GunungRapatHiongPiahSdn. Bhd. is wholesaledistribution and export of Yee Hup products, if the products failure to reach the destination within a fixed time, the company have to blamed for it. SOCIAL CHALLENGES How Yee Hup going to expand its target market consider as a social challenge. For example, age and gender. Since ‘HiongPiah’ is a famous products of Yee Hup with a long established reputation, majority of youth in local still do not know on this famous products,even thoughin global market. Yee Hup has to solve the problem on difference age group. How Yee Hup is going to change the youth customers’ perception since they feel that‘HiongPiah’ is traditional Chinese snacks, no tasty and the outlooks are not attractive? For the old generation, how Yee Hup is going to attract them to buy such sticky products? COMPETITIVE CHALLENGES Khong Guan and Mr. Christie are the main competitors to Yee Hup. Khong Guan is one of the most well known Malaysian cookie brand in Canada. The Khong Guan organization spans South East Asia and exports its cookies around the world. Khong Guan manufactures a wide range of cookies and as a result its products have become a popular demand in supermarkets. Khong Guan would pose a risk to Yee Hup’s product lines because Khong Guan is a well established brand which means they have established a mass market clientele. Mr. Christie is a well known Western brand in Canada which poses a risk to Yee Hup’s product lines. Many customers might consider eating a Western cookie rather than an Asian cookie since some consumers are not familiar with this type of product and might be hesitant to try something new. This could lead to less sales of the product.

Monday, July 29, 2019

Gambling in The Stock Market Essay Example | Topics and Well Written Essays - 2500 words

Gambling in The Stock Market - Essay Example NYSE was used as a platform to trade bonds and stocks. Following the establishment of stock and bond trading platforms, most people view it as a money tree, which creates wealth easy and quick. As a result, many people used their savings to invest in stocks and bonds. However, it is important to note that investing in stock market requires hard work and adequate research because it is unforgiving for amateurs or gamblers. Gambling in the Stock Exchange There are clear distinctions between gambling and investing in the stock exchange as indicated below. Gambling refers to putting money or other valuable assets into activities whose outcome involves chance. It can also refer to an immediate event or act, whose motive is immediate gratification. When the word gambling is mentioned, people easily identify casinos, gaming activities as well as lottery. However, they fail to identify that putting money into the stock exchange to buy stocks, bonds and other investment vehicles with no concr ete and clear goal may also qualify as gambling. Gambling in the stock exchange is not a new phenomenon among many new traders. Gambling can be addictive and destructive at the same time. Gamblers are risk seekers because they go for all or nothing. It is motivated by compulsion or entertainment. Little or no research, risk seeking, unsystematic approach, emotion like greed and fear is evident, motivated by entertainment or compulsion. Gambling is encouraged by introduction of internet enabled online trading making it cheaper and quicker to trade in the markets as well as easier and pleasant access to the market, which is provided by stock tickers and comfortable rooms. Investing in the stock exchange is characterized by long time investment horizon. It is a progressive process aimed at generating progressive net worth. With longer time, the value of stocks bought is likely to appreciate thus enabling long time investors to have higher chances of generating positive results in the m arket. Investment also involves putting money to purchase assets used to produce goods or services or spending in activities that promotes production of goods or services with an aim of making a profit. Therefore, investment involves provision of capital to companies which need to accomplish their goals. In addition, investment is about setting goals of building wealth in the future. Investors are usually risk averse as they try as much as possible to avoid risk unless they will be adequately compensated. Finally, investment is about risk aversion, systematic approach and is done after doing sufficient research. Who Gambles and Who Invests A person who invests in the long time horizon is an investor. Over time the value of the stock market is likely to increase, thus odds work in the favor of the investor. This indicates that the investor may lose money in the short term but gain in a longer time. Furthermore, in the stock market the outcome is not random. If a person takes a delibe rate step to research, and analyzes which stock to buy as well as develop a detailed plan and takes a much longer time horizon, then he or she is said to be an investor because he or she has better chances of succeeding or getting positive results. Doak (45) asserts that real investors invest after a rigorous research, they form their own opinions. Investors know and understand that well run companies will have the value of their stock rise while poorly

Sunday, July 28, 2019

Torsion Lab Report Example | Topics and Well Written Essays - 1250 words

Torsion - Lab Report Example ners, are frequently subject to this perspective of torsion testing mainly for the sake of determining their levels of strength especially under duress (AMERICAN SOCIETY FOR TESTING MATERIALS, 1961).   Torsion test may take place under three major categories. These includes; failure testing, operational testing, as well as proof testing. Failure testing has to do with the aspect of material twisting till it breaks (HELLER, 1975).  Proof testing on the other hand plays a role of observing whether specific material can withstand a certain torque load quantity over a given timeframe. Finally, operational testing is meant for testing particular products for confirmation of their elastic limits before taking them to the market. It is often deemed very critical to take records of each and every torsion test result. This is done through creation of a stress-strain graph with both X-axis and Y-axis bearing the values regarding the angle of twist and the torque respectively. With use of a torsion testing device, twisting is done at quarter-degree level of increments with subsequent recording of the torque it can actually withstand. The twist angle corresponds to the strain, and the measured torque corresponds to the stress. A torsion test is often conducted on various materials so as to determine their torsional features. These properties includes; Ductility, shear elasticity, ultimate and yield shear strengths, as well as the rapture modulus. Torsion test performance is mainly done for various distinct purposes and significance (KEETON, 1975).  This is because, by testing products such as switches, biomedical catheter tubing, automotive steering columns, fasteners, among others; manufacturers gets the ability of simulating service conditions, checking of product quality, designs verification, and the aspect of ensuring adequate manufacturing techniques. The material’s elastic limit refers to the point upon which it will no longer return back to its unique size or

Saturday, July 27, 2019

Non-Employment Conflict Management Essay Example | Topics and Well Written Essays - 2500 words

Non-Employment Conflict Management - Essay Example Constructing a dam entails the preliminary flooding for the formation of the reservoir and additional structures for instance: floodgates check dams and spillway, in the proximity of the original dam (Bartle, 2004). These constructions negatively influence the hydrology of the rivers and the movement pattern of fish by generating obstacles to their normal movement. This leads to decline in biodiversity and stocks of the fish population due to the modification of downstream and upstream of the aquatic environment. It also affects the fish species and a raise in the catch endeavour due to huge areas of arid periodical open water. In addition, the building of the dam may cause the crumple of fisheries owing to the loss of the floodplain habitation (Guariso and Werthner, 1989).Secondly, building of dams affects the livelihood of the communities found in the area where they are being constructed. Most of the indigenous communities’ practice farming and flooding reduce the land unde r agriculture. It also leads to the loss of wood gathering and fishing as a source of livelihood. In addition, it amplifies pressure on communal resources shared by pastoralists and farmers. For pastoralists, it leads to reduction in riverbank pasture while for fish farmers and fishermen; it leads to reduction in fish stocks and fisheries. This causes the decline in the economic value in the wetland that is higher compared to after the dam is put in place.Thirdly, there is loss of natural resources present in the ecosystem.

Friday, July 26, 2019

Brazil report Structure Essay Example | Topics and Well Written Essays - 2000 words

Brazil report Structure - Essay Example Continuous success of the National Foods is supported due to the company's commitment to strong brand, many of which are category leaders, such as PURA Milk, Australia’s number 1 milk brand, Dairy Farmers, Berri, Yoplait, Dare, Big M and Farmers Union (National Foods Website, n.d.). However, the company is seeking alternative ways for its business expansion and is going to target Brazilian consumers. The basic idea is to produce dairy products at the territory of Australia, and then to export final goods directly to Brazil. The aim of the organization is to evaluate its business idea from few different perspectives and to understand the viability of this idea. The purpose of the report is to conduct a comprehensive research and analysis, aimed to provide timely and accurate information, relying upon which will enable the company to make a right decision, regarding to the Brazilian market. Thus, the report will analyze the political, legal, economic, socio-cultural, technologic al environment in Brazil and provide SWOT analysis for the National Foods. Clear understanding of both external and internal environments, National Foods will be enabled to make a right business decision and to develop appropriate entry/development strategy. 2.0 Political Environment 2.1 Government stability Brazil has a stable democratic political system (Ball, 2009). Political structure of Brazil is defined as the Federal Republic, which is currently ruled by a coalition (EDC, 2011). There are difficult relations between the legislature and the executive, between state and federal governments (EDC, 2011). In 2011, Dilma Rousseff took the President’s post in Brazil. Newly elect government will likely seek to differentiate its administration regarding the general policy. Even though there is still no clear understanding of what will be changed, it is unlikely to be investment and trade policy (EDC, 2011). 2.2 Government and contribution Former President Luiz Inacio Lula da Si lva has been promoting policies aimed at strengthening of the investment environment. Considering the issues of political stability, Brazil is very attractive country for the investment: it has no political enemies; there is no threat of terrorism or civil unrest (Ball, 2009). Both international and domestic markets have confidence in Brazil’s political system, due to the activity of Brazil’s democratic institutions (Ball, 2009). 2.3 Analysis Brazil and Australia are the countries that cooperate multilaterally on issues of mutual interest, including agricultural trade reform in the World Trade Organization (Australian Government, 2011). In 2001, there was established a Council on Australia Latin America Relations (COALAR); COALAR has been active in promoting Latin America as a market for Australian exporters (Australian Government, 2011). Additionally, Brazilian and Australian foreign and trade policy interests coincide in several significant areas. This friendly relat ionship between two countries and cooperation in agricultural sector can favourably impact the National Foods business development in Brazil. 3.0 Legal Environment 3.1 Regulatory framework Brazil has a commercial legal system, which consists of the Commercial Code. By the Commercial Code there are governed the majority of aspects of commercial association (FDI, n.d.). However, this does not relate to professional services category, which is governed by the Civil Code (FDI, n.d.). 3.2 Business laws Brazil has import restrictions on

Thursday, July 25, 2019

Participation Essay Example | Topics and Well Written Essays - 500 words

Participation - Essay Example They believe that the sole authority of one’s life is the person himself and hence he should be allowed to take decisions whether to continue his life or not. The above argument seems to be a convincing one when we analyse it in a glance. But when we analyse it more deeply we will identify the difficulties associated with such claims. A person who is allowed to terminate his life may have lot of social and family commitments. He might be a father, a son, or a brother to somebody and he has some moral responsibilities to all these relatives. Moreover, when we analyse this case on religious terms, again we cannot support one’s decision to commit suicide. Life is a precious thing given to the human by the creator and no human so far succeeded in creating an artificial life. Only the creator has the authority to destroy or modify his creations and hence only God has the authority to take our life back as per the religious beliefs. So in normal case, if he commits suicide, i t cannot be accepted as a moral or ethical activity. At the same time, consider the same person in a pathetic condition, suffering from lot of pain due to chronic diseases. If he is in a no hope condition or the doctors have written off his case, (say in a paralysed condition with lot of pain and incapable of doing anything without the help of others), he can seek the assistance of a physician to terminate his life (Physician assisted suicide). In such cases, it cannot be considered as a normal suicide. In other words, a suicide can be justified if the person was in a no hope condition with nobody to assist him and the medical science has written off his case. Moreover, the morality and ethics behind an action depends on a person’s belief in some cases. In the above example itself, if the person happens to be a nonbeliever in God or religion, then his decision to seek the help of a physician to terminate his life because of pathetic conditions might be

Roles of Mycorrhizae Research Paper Example | Topics and Well Written Essays - 5000 words

Roles of Mycorrhizae - Research Paper Example The roots provide the microorganisms a stable access to nutrition. In return, the roots benefit from the high water and mineral absorptive capacity of mycelia resulting from its relatively small size and subsequent better ability to penetrate soil. As a result, mycorrhizal plants are more resistant to lack of water. They are more capable of colonizing barren land or unfamiliar territory than plants without mycorrhizae do. In addition, mycorrhizal fungi process demineralized phosphates such that the minerals will be available for plant use. However, as is the case in all biological interactions, not all mycorrhizae are mutualistic. In cases in which nutrients are abundant in the plant’s environment, association with microorganisms, as is what happens during mycorrhizal formation, may be more parasitic than beneficial (Bucher, 2007). However, current agricultural practices prevent the formation of these mycorrhizae. The pesticides being used have a non-discriminating adverse eff ect on the microorganisms living in the plants’ ecosystem. ... Its functions, particularly in providing nutrients and protecting the plants against salt stress and drought, are then enumerated. Its relationships with various members of its ecosystem are then discussed. Finally, the importance of these knowledge in terms of what aspects should be focused on will be suggested. DEVELOPMENT Endomycorrhizae development Figure 1 illustrates the development of endomycorrhizae. The fungal species associated with endomycorrhizae reproduce asexually. They undergo an asymbiotic phase in which spores germinate and hyphal growth are limited without the nutrients supplied by the host plant. Soon after, hyphal growth begins. This presymbiotic phase is induced by the presence of plant root exudates, which fungal hyphae penetrate to (Bucher, 2007). At the root surface, the fungal hypha develops a set of penetrating cells and is now called a hyphopodium. This now enters the root epidermis, continuing to grow into the outer, and then the inner root cortex. It then spreads intercellular along the longitudinal axis of the root. This structure of the fungus is the one called an arbuscule (Gutjahr et al., 2008). The peak of fungal development is characterized by the development of an extraradical mycelium that is able to produce and exude spores for colonization of other plants (Bucher, 2007; Frey-Klett et al., 2007). However, the development of arbuscular mycorrhizae is not synchronous, in that various colonization stages are present in one plant (Gutjahr et al., 2008). Figure 1, previous page. Development of Endomycorrhizal Development. From Bucher, Marcel, 2007. Tansley review: Functional biology of plant phosphate uptake at root and mycorrhiza

Wednesday, July 24, 2019

The Dell's Theory of Conflict Prevention Essay Example | Topics and Well Written Essays - 1250 words

The Dell's Theory of Conflict Prevention - Essay Example There is likewise the need to integrating the use of communication in global supply chains to determine its impact in the prevention of war through citing Kwame Anthony Appiah’s â€Å"Making Conversation†. In addition, one aims to determine how world supply chain gets people of the world engaged with each other into an activity with the projected positive outcome on a global realm, again with reference to Appiah’s â€Å"Making Conversation† and his concept of â€Å"cosmopolitanism†. Finally, one would delve into an evaluation of religions aspects through identifying how two countries, like India and the USA for instance, with different religions, but involved into the same business, can contribute to the world’s stability. In this regard, one would ultimately aim to prove that Friedman’s Dell Theory is a valid theoretical contention that confirms that countries which are participants of a global supply chain would be hesitant to go int o war for economic gains. One strongly agrees with Friedman’s Dell Theory that â€Å"no two countries that are part of a major global supply chain, like Dell’s, will ever fight a war against each other as long as they are both part of the same global supply chain† (Friedman 125). The discussion of the global supply chain illumined one’s understanding that global organizations, such as McDonald’s or Dell, form stronger alliances through a structured communication process that effectively delivers the customers’ demands. This communication process was already identified by Appiah when he cited Voltaire and averred that there is this expressed understanding â€Å"of the obligation to understand those with whom we share the planet, linking that need explicitly with our global economic interdependence" (Appiah 59). Through the global supply chain that contains clear and explicit communication process and patterns from the sources of materials an d supplies up to the point where products are delivered to the doorsteps of consumers, more countries benefit economically and therefore, these countries would do everything within their powers to disrupt the continuous global supply chain flow. As evidenced by the concept of cosmopolitanism, explicitly that which was disclosed as â€Å""Cosmopolitans . . . regard all the peoples of the earth as so many branches of a single family, and the universe as a state, of which they, with innumerable other rational beings, are citizens, promoting together under the general laws of nature the perfection of the whole, while each in his own fashion is busy about his own well-being† (Appiah 59) prove that the global supply chain validly and credibly acknowledges the universality of a global organization’s mission and goals. The more people are aware that being part of the global supply chain is beneficial for the local economy and as part of a global process, the more that economic gains are highlighted to outweigh geopolitical pursuits. One supports the statement that the global supply chain is an instrumental technique for global diplomacy â€Å"to the extent that countries tied their economies and futures to global integration and trade, (and thereby) it would act as a restraint on going to war with neighbors† (Friedman 125).

Tuesday, July 23, 2019

Health and welfare Canada Case Study Example | Topics and Well Written Essays - 2000 words

Health and welfare Canada - Case Study Example This has culminated in a very serious problem in the Western countries, especially US and Canada, where the young population are highly vulnerable to drug and substance abuse, which is being taken as a shelter from teenage insecurity and depression. This paper is focused on addressing the problem of drug abuse by the young population of Canada and has as a result is focused on the process of identifying the particular target group that needs to be targeted for increasing the effectiveness of the social awareness campaign dedicated to raising awareness about the ill effects of substance abuse. Background The case talks about the Health Promotion Directorate of Health and Welfare Canada, an organization which is focused on the process of increasing the level of awareness among Canadians regarding various issues that may lead to the affecting of their health. Talking in more specific terms, it can be mentioned and discussed that the Health Promotion Directorate is more concerned about t he masses of Canada in regards to their consumption behavior, usage and abuse of alcohol and various other drugs, that significantly have a negative and detrimental effect on the mental and physical health of the individuals of Canada as well as humanity as a whole. It can be said that the Health Promotion Directorate, in an attempt to increase the level of awareness regarding the ill effects of the abuse of alcohol and other drugs, which has a negative impact on human life focuses on the process of indulging in social marketing. The Health Promotion Directorate of Health and Welfare division of Canada strongly believes that through the process of going for value communication by engaging in social marketing they will be able to tackle the society problem and make the masses of Canada aware about the negative impacts of drugs and alcohol, on human health. In the recent past, the Health and Welfare Division of Canada, focused on the process of going for conducting an awareness campai gn which was aimed at raising awareness about the negative impacts of uncontrolled intake of alcohol and drugs, while taking into account the feedback and valuable inputs received through the process of conduction of an extensive research. The evaluation of the effectiveness of the campaign revealed that the program received a massive success from the young target population of Canada, towards whom the campaign was targeted. Having achieved a high success rate by proceeding with the process of social marketing along with a proper market analysis, the Program Promotion Division of Health and Welfare Canada has concentrated on the process of initiating a new study to identify potential new target markets as well as identifying the various values and lifestyle of each segment of individuals. Problem Statement It can be said that the Program Promotion Division of Health and Welfare Canada, is focused on the process of building and developing the level of success of the previously undert aken marketing campaign. In an attempt to develop and generate higher rate of success of the marketing

Monday, July 22, 2019

The Reason Why Women Live Longer Than Men Essay Example for Free

The Reason Why Women Live Longer Than Men Essay Scientists are finally beginning to understand one of life’s enduring mysteries why women live, on average, longer than men. The new research describes how mutations to the DNA of the mitochondria can account for differences in the life expectancy of males and females. Mitochondria, which exist in almost all animal cells, are vital for life because they convert our food into the energy that powers the body. Dr Damian Dowling and PhD student Florencia Camus, from Monash School of Biological Sciences in the U. S., worked with Dr David Clancy from Lancaster University to uncover differences in longevity and biological ageing across male and female fruit flies that carried mitochondria of different origins. They found that genetic variation across these mitochondria were reliable predictors of life expectancy in males, but not in females. Dr Dowling said the results point to numerous mutations within mitochondrial DNA that affect how long males live, and the speed at which they age. He said: Intriguingly, these same mutations have no effects on patterns of ageing in females they only affect males. All animals possess mitochondria, and the tendency for females to outlive males is common to many different species. Our results therefore suggest that the mitochondrial mutations we have uncovered will generally cause faster male ageing across the animal kingdom. The researchers said the mutations can be entirely attributed to a quirk in the way that mitochondrial genes are passed down from parents to offspring. Dr Dowling said: While children receive copies of most of their genes from both their mothers and fathers, they only receive mitochondrial genes from their mothers. This means that evolution’s quality control process, known as natural selection, only screens the quality of mitochondrial genes in mothers. If a mitochondrial mutation occurs that harms fathers, but has no effect on mothers, this mutation will slip through the gaze of natural selection, unnoticed. Over thousands of generations, many such mutations have accumulated that harm only males, while leaving females unscathed. The study builds on previous findings by Dr Dowling and his team who investigated the consequences of maternal inheritance of mitochondria in causing male infertility. Dr Dowling added: Together, our  research shows that the mitochondria are hotspots for mutations affecting male health. What we seek to do now is investigate the genetic mechanisms that males might arm themselves with to nullify the effects of these harmful mutations and remain healthy.

Sunday, July 21, 2019

Henri Cartier Bresson And Terence Donovan Photography Essay

Henri Cartier Bresson And Terence Donovan Photography Essay To discuss the contextual differences of two artists. To compare and contrast two images by two different photographers. The two artists I have chosen to look at for this investigation are Henri Cartier Bresson and Terence Donovan. To compare and contrast the two images I have chosen by these artists, not only must the images be deconstructed, but the artists background. The aim is to develop an understanding of why the photographer took the image, whether social pressures or cultural pressures had anything to do with the reasoning behind the image being captured. Henri Cartier Bresson was born in the early 1900s where as Terence Donovan was born 1936, which gave Bresson 30 years head start in his photographic career. Both artists lived throught World War II. Due to very different upbringings the images are totally different. Henri Cartier Bresson was a French documentary photographer whereas Terence Donovan was a British fashion photographer this is the most obvious and clarifying reason for the different style of photography. They both became inspired by the world of the photographic image in very different ways. In the 1960s for example, the cultures differences between England and France were huge. France where Parisians were revolting against the boundaries of normal society and Britain which was the height of fashion and culture. Henri Cartier Bresson would have been considered fairly wealthy, in that era, simply because his was born into wealth, this gave him the opportunity to pursue his career in photography and the arts, which may not have been made possible otherwise. Bresson also had a full and extremely beneficial education, attending University, and afterwards doing his mandatory service in the French Army. Bresson matured both artistically and as a man during a turbulent cultural and political era. This is reflected in many of his images, because of his documentation of the worlds great events during his lifetime, such as Gandhis funeral, the final stage of the Chinese Civil War and many other great historical events. Terence Donovan on the other hand, was born into a working class family, but had a true passion for the photographic art from a young age. Donovan attended a school specifically aimed at improving photographic knowledge in young minds. After attendance at school and experience in a stud io, he opened his own photographic studio and began image making. Terence Donovan was born in 1936 just before the Second World War started, and took his first photograph at a young age. The bomb-damaged industrial landscape of his home town of Stepney, became the backdrop of much of his fashion photography. Terence Donovan achieved so much at such a young age. He had his own photographic studio by the time he was in his twenties. He became particularly distinctive in the swinging London of the 60s. An era that can only be described as the first time young people wanted to be themselves. Terence Donovan had front page covers in magazines such as; Man about town, Vogue, Marie Claire, Nova, Queen and Elle, who were attracted by his versatility. Donovan became far more personal with age and was much more expressive than at the beginning of his career when he was more revolutionary. However, he did not just photograph the era, he helped shape it. The youth of the 60s was becoming far more outspoken and craved attention. However this was a static era in which models posed in prescribed ways. This was when and possibly why Donovan launched a defiant break from the norm of the time. With established standards of glamour and elegance as well as his close attention to detail, could be what lead to Donovans his elevated to celebrity status. Donovan was one of the first celebrity photographers, and became just as much as a celebrity, as those people he photographed. Where as Henri Cartier Bresson was born in 1908 his career in the arts began at a young age, but he did not discover the medium of photography until veiwing another artists work, which inspired him to become a documentary photographer. He did photograph some celebrities, such as Gandhi. The two photographers differ in this respect, because Terence Donovans photographs made people famous, whereas Henri Cartier Bresson photographs made him more famous, rather than the people in his images. Henri Cartier Bresson has a skill at envisaging an image, even when simply walking through the streets of Paris, his compostion is second to none, the rule of third is a compostional technique, captured in most of his images seems almost flawless. The fact that his camera is hand held, he manages to capture images, without camera shake, with good compostional skill, with the lighting being natural and without the subjects even realising they are being photographed. Once a subject realises they are being photographed they become far more formal and adapt and unnatural behaviour. The fact his subjects are completely unaware of the image being taken, makes his photographs far more pure and untainted and therefore even more spectacular. Especially so in this image, the couple being photographed are kissing, and are clearly unaware, if they were, this image would have lost its natural beauty, because the image would have been posed for. The small camera Bresson used when taking this speci fic shot, gave him the ability to get very intimate with this couple without there knowledge. In comparison Terence Donovans work is clearly set up and each photograph he takes he plans each sitters pose. In the majority of his portraiture, the sitter is making direct eye contact with the viewer, meaning the sitters attention is directed at the camera, and not elsewhere. Donovans photographs are always completely in focus which attracts attention. His photographs are artificially composed and are orderly which makes them even more spectacular. One photograph in particular of Terence Donovans stood out in my eyes. His photograph of the well-known actor Terence Stamp is, in my view, visually stunning. His face is defined so clearly by the contrasting colours and the light is directed upon his facial features, this adds sharpness and obvious clarity. This photograph has masses of detail and atmosphere because of the negative space and the mood of the sitter. Terence stamp looks very aware, determined, and undisguised because of the bluntness of his stare. The light is coming slightly from the right of the sitter so shadows appear on his face which emphasises his facial features. The picture makes the sitter look demanding and as though he commands respect, this makes Terence stamp look iconic. Henri Cartier Bresson work is in it own right, iconic, because it captures culture and the time period in which it was photographed beautifully. The subjects in Bresson work are not looking at the camera, which gives them a certain anon ymity and disguises them. In comparison to the image by Terence Donovan, Bressons work has more detail, because it has a stage, a background, where as Donovans work simply has negative space. A simplistic but striking image, His versatility attracted me, shooting in mostly black and white; his professional, intelligent style sets him apart from other photographers. His use of tone and the quality and depth of the monochrome he uses, particularly the gradations from light to dark, were so striking and iconic. Donovan uses two highly contrasting colours black and white; this makes his photographs look professional, having little or no bright colours makes the photo less complicated. His photographs have so much atmosphere that colour would be an unnecessary addition to his photographs. The same of which can be said for Henri Cartier Bressons work, who also shot in black and white, but because his images were on the spur of the moment, they engage the viewer differently. His style is graphic but simplistic, so makes a big impact in an effortless manner. Having this style makes the photograph less complex and cluttered, having some negative space adds a sense of mystery, and makes the photograph far more dramatic. The crispness in all of Terence Donovan photographs adds precise detail and brilliantly defined lines. Where as in Henri Cartier Bressons work is far more complex, he could not make people in the streets pose for him, he had to be extremely patient to capture his images as well as being subtle. He was not able to pose people in the image, as he would have lost his entire ideology of capturing people in there natural environment which is what documentary photography is. The images I chose represents both artists work well because it gives an insight into how exactly they created and captured there images and also gives an example of some of great street photography, and studio photography. As well as helping to prove that both artists socio-cultural identity did affect there work in many ways. Henri Cartier Bresson photographed very ordinary things of the time period, but because he was documenting an era, whereas Terence Donovan photographed fashion at the time. The world in which these differing artists were raised and brought up in is definitely apparent in there images especially those taken in there native Cities, England and France. This exploration into both Henri Cartier Bressons work and Terence Donovans past and subsequently there image making helps substantiate that there upbringing and the social climate in which they existed probably made a significant impact on there work, and lifestyle.

BOH Tea And Consumer Behavior

BOH Tea And Consumer Behavior BOH Plantation Sdn Bhd was found by John Archibald Russell in the year 1929, together with A.B. Milne, a veteran in tea planting from Ceylon they succeeded in obtaining a concession of land in Cameron Highland in order to start the tea plantation business. Together the duo transforms steep jungles slopes into a tea garden known as BOH Plantations, which is the 1st highland tea garden in the country. BOH Plantations business begins to bloom and currently is the leading tea grower in the country. The plantation expanded and owns four tea gardens, of which three is located 5000 ft above sea level and is situated in Cameron Highlands, and the fourth is centralizing in Bukit Cheeding, Selangor. Collectively, the gardens size in total is 1200ha. BOH Plantation has been firmly entrenched that most Malaysia drinks BOH tea moe re than any other brand. BOH tea are available in 3 different forms ( tea packets, tea bags, tea dust). The company currently produces 4 million kg of tea in a year. Malaysian consumes 10million kg of tea which makes BOH tea largest producer locally of black tea, in terms of cuppage, BOH tea produces about 5.5 million per day which almost meets 50% of tea consumption requirement in the country. The success story of BOH Plantation continues to be Malaysias leading brand in tea and is also exporting to Brunei, Japan, Singapore, United Arab Emirates and also the US. Consumer Decision Process BOH tea Consumer Decision Process is basically known as a cognitive process. Consumer is aware of a need or wants and search for possible ways to satisfy it. Awareness of consumer is not an automatic process; it is actually selective external procedure. Example, consumers are expose to thousands of messages that persuades them from advertising, political organization, religious groups , food products and many more other resources. This mass information that seeks out consumer attention then filtered out by individual in order to make the decision in buying a product. In order for a consumer to purchase a product, he or she has to go through the 5 stages of consumer decision process. These 5 stages of consumer decision making process are very important for consumer to make an accurate decision in satisfying their needs and wants. The stages flow in sequence beginning with problem recognition and ending with post-purchase evaluation. The 5 stages are as graph above: Problem Recognition Information Search Evaluation and Selection of Alternatives Decision Implementation Post-purchase Evaluation Problem Recognition The consumer decision process begins when a consumer is aware of satisfying their needs or wants. Example, Jason might need a new football shoe to replace the old depreciated one or Sarah need s a new computer to replace the her old want which is not performing as well as it was before. These kind of problem shows that consumer have recognized and identify their problem such as actual state and desired state. BOH tea inspires the consumer by tackling the health benefits of drinking tea and how BOH provides quality and innovative tea products. For the past decade, health benefits have caught the attention of the wide coverage of media. Numerous studies have shown that the antioxidant polyphenols of tea has the anti-cancer properties and also able to reduce the risk of gastric, and also skin cancer. This health benefits has increase the demand of tea in the market. Prevention is better than cure; this statement has drive consumers to seek for solution in reducing the chance of getting sick and that is mainly the problem face by consumer. This is where tea becomes the problem solver. This is where BOH tea as Malaysian leading brand provides with high quality tea that satisfies and produce a healthier lifestyle for the consumer in Malaysia. Tea may protect cancer caused by smoking Tea drinker has lower blood pressure Green, Black and Oolong tea Tea can lower cholesterol level and protect against heart diseases Tea believed to boost the bodys defense system Health benefits from consuming tea (http://www.2basnob.com/health-benefits-of-tea.html) Information Research When consumers identify a problem, they will find ways to solve the problems. Example, Sarah would pay more attention to product information of a personal computer. She will be more aware and attentive towards computer advertisement, friends choice of computer brand, and online information regarding different brand of computer. In the process of gathering this information , Sarah as a consumer will began to learn more about the brands of computers that compete in the market and their features and characteristic that satisfy the needs and wants of various consumer. However, awareness itself is not strong enough to guarantee the continuation of process decision making, unless he or she believes that there is a solution to solve their problem. If high level of involvement is engagement, consumer will advance to seek more resources regarding the product that they want. Internal and external search take place within consumer memory system. In the case of BOH tea, since it is the leading t ea brand in Malaysia it is important to strengthen the brands leadership by capturing the attention of consumer through innovative tea products. BOH tea has to provide extensive information about their quality and innovative tea products, in order for consumer to obtain knowledge of their tea easily Internal Research Internal research is an attempt to seek information in the form of pre-existing knowledge such as attitudes and beliefs of the problem. However, if the problem is new to the consumer, then it is inadequate to make the decision making and external research is a necessity. This research is not entirely resourceful because consumer might be unable to recall the reason of purchasing the product or opinion made during the consumption process. In order for BOH tea to leave a good impression, their catchy phrase ada Ummph which literally means more than words can describe kind of feeling to show the great quality of tea that is produce by BOH tea. This phrase will strongly register the brands name in the mind of consumer, so that the next time they want to purchase tea, BOH tea will be their 1st choice as the ada Ummph phrase shows that consumer will never regret in consuming their tea . External Research External research provides more resourceful information from organization, friends, families, society and many more. Consumer are willing to access for secondary information from online resources, advertisement, brochures and many more in order to provide them with the excess knowledge to purchase the computer of their choice. Tea drinker in Malaysia will not escape the attention of BOH tea, as their product can be obtained from most retail outlets. BOH tea has also promoted their tea in the form of newspaper advertisement, television commercial, and also campaigns. BOH tea promotes their tea with bonding with love ones by creating moments of togetherness with loved ones. This is to show that a cup of tea can unite everyone together without any restriction . All this information plays an important role in the mental processing of the mind which includes short term and long-term memory storage. Example, information gain regarding the personal computer will only be in Sarahs mind for a brief moment if it is not stored in the long -term storage. Once Sarah stores it in the long term storage, she will be able to recall the characteristic of the computers brands and make the decision making without it being lost in a minute. Three main operation takes place in the memory so that the information can be retrieve later on Rehearsal Mental repetition of product information. Example, BOH tea ade Ummph phrase remind consumer of their good quality of tea Encoding Information interprets which allows long-term storage. Example, consumer will register the types of tea products so that consumer can pick the choice that they like. Storage Information stored in long-term memory. Example, when it comes to tea consumption, Malaysian consumer will remember BOH tea, as the tea with high quality and creates bonding between family members. Graph below shows the choice that is choice that has to be made by Sarah after obtaining the desired information that is needed by her. Computer brands that is aware by Sarah. Example, Acer, Apple, Compaq, Dell, HP, Sony, and Toshiba Subset of computer brands that is aware by Sarah in the market Affordable and high performance brands will be Sarahs best choice of purchasing a computer. Example, Dell and Acer which is affordable and high performance With more information, only selective few strong candidates are remain Choice Set Sarah might make her decision on a Dell computer because it is cheaper and long lasting compared to Sony which is too expensive and unaffordable Brands that satisfy her buying criteria of a computer. Example, the price is affordable and high performance Evoke / Consideration set Awareness Set Evaluation and Selection of Alternatives The following step allows the consumer to evaluate the brands from the information that is obtained. However, there is no specific evaluation process is applied by all consumer in buying situation. Thus, consumers sees product as a bundle of attributes such as the need, benefits, and attributes in order to make the right decision that satisfy their needs and wants. This bundle of attributes is actually a products objective and subjective factors. Objective factor BOH tea provides high quality tea that provides health benefits Subjective factors Comparison of BOH Tea and Lipton tea, BOH tea being the outstanding as product is a national brand. It is also cheap and easily obtain. Purchase Decision Purchasing the brand BOH tea satisfies the entire spectrum of the non-alcoholic beverage in Malaysia and encourages tea to be consumed including, cold, instant, traditional or in any other form that is preferred by consumer. This satisfies the consumer by providing choice of tea consumption according to their taste This is the stage where consumer has decided which brand of product that he or she wants after a making comparison with all the availability of product brands. Consumer will then have to select 2 specific elements which is purchasing the brand choice and purchasing time. Purchasing Time Product can be purchase in most retail outlet in the form of packages. Consumer can also buy it in bundle during promotion period too. Post purchase evaluation In this stage the level of purchase involvement of consumer is very important, it is often known as the level of concern for or interest in the purchase and heavily depends on the extensive information that is seek by the consumer in making a purchase decision. Low purchase involvement process Example, suppose if a buyer buys a certain brand of product (e.g., BOH tea) as a matter of habit, this means the drink is a low purchase involvement situation and consumers do not have to evaluate and seek information extensively. This case consumer will simply buy and consume the product and generates a high level of repeating the same purchase of product. Graph above shows low involvement purchase process that takes place. The benefit of low purchase involvement process is BOH tea has become consumers loyal brand for tea consumption products as repeat purchase has been taking place from time to time. However, if the level of purchase is high and the consumer is involved in extensive decision making, consumer will be more likely to face a more elaborated post-purchase evaluation. High Purchase Involvement process This graph shows that there is a post-purchase dissonance where consumer are unable to commit to the decision of choosing the brand that they want and it will create anxiety among consumers as it is difficult to make alternatives choices. In order for consumer to reduce this dissonance, consumer has to make approaches such as to increase the desirability of the brand that they want to purchase and reject the desirability of rejected alternatives and also reject the negative data on brand purchased. If dissonance is not reduce, the anxiety experience may turn into a dissatisfaction and leads to a new problem. That is why high purchase involvement needs extensive research of information to reduce anxiety and increase the confidence level in purchasing the product they want. Consumer will stay loyal to BOH tea because the company is constantly doing research in order to satisfy the future consumer needs . Psychological Core BOH tea Attention Attention is a concept of cognitive psychology that helps us to actively process information present in our environment. Attention is an unconscious process where consumer can automatically scan the features of the environment surrounding them. Attention can be classified into 2 which are voluntary and involuntary. Selective attention is voluntary where relevant information is focused. Involuntary is orientation reflex where something surprising is put in front of a person and allocates the attention towards it. Selective Attention Selective attention is the study of why people pay attention towards things, and how deep is their attention towards things that they focus. Example, being in a classroom, or a busy highway, it is impossible for a person to note everything down. What a person pays attention is actually what they select to pay attention to, thus, selective attention is not entirely conscious. In order to capture the attention of consumer entirely, BOH tea pays attention towards animal and environmental conservation and have won numerous awards. Example, the companys packing facility in Bukit Cheeding has receive the ISO 9002 certification, this can further assured of quality tea every time consumer open up a packet of BOH tea. BOH also won the Super brand Excellence Trophy Award in Food Beverage category in 2004. Orientation reflex Orientation reflex is very important in capturing the attention of consumer. The aim of this involuntary action is to create stimuli that surprise the expectation of consumers. Example, BOH Tea is able to capture the attention of their consumer with their advertisement in television which focuses on family bonding where family members can socialize through a cup of tea. Health benefits offers by BOH tea also has direct their attention towards consumer automatically because they are aware the importance of health Perception Perception is a process that begins with consumer being exposed to information, attended to the information and ending with comprehending the information that is focus on. Perception consists of 5 major elements which is exposure stage, attention stage and comprehension stage. Exposure stage Beginning process of perception process where consumer is exposing to information in the environment that is observed by the human senses. Example, when we are driving on the freeway we are expose towards numerous commercial messages such as bill boards, radio advertisement, bumper- stickers on car, banners on shopping mall and many more . However, exposure towards surrounding is not enough to give a major impact towards consumers. BOH tea attracts consumer by promoting their products in television commercial, newspaper advertisement, BOH tea website, and also campaign. Example, BOH tea has done numerous televisions commercial by targeting the culture of tea regardless of religious or political options and also not to forget the moment of togetherness by the bonding of family members. However, this has allowed zapping and zipping away of television commercial to occur and consumer might miss the television commercial. This mean attention is needed to draw the attention of the people. Attention Stage The matter of degree that consumer pays attention towards something, this stage consumer will allocate processing capacity to a stimulus. Example, if we are driving on a freeway and we are running low on gas, our attention immediately becomes high towards signboards that say how far is the next petrol station, but low when commercial regarding shopping or movies on the billboards. However, our attention towards something can be instantly escalates from high to low when we are in need of something. Example, an advertisement for a product that we are interested is on television programs. In order to capture the attention of consumer, BOH tea has involve in animal and environmental conservation. One of their successful story is when BOH Plantation was the first tea company to be awarded ISO22000 certification , an international standard designed to ensure safe food supply chains worldwide. BOH has also strengthened the leadership of their brand by embarking on numerous marketing campaig ns. Example of a successful campaign the BOH Ummph! campaign, a tagline that is still remembered by young Malaysian right until today. This campaign has brought attention towards consumer as BOH focuses on family values. Interpretation stage The final stage of perception where consumer organize and interprets the information obtain from their environment. BOH tea comes in the mind of consumer when they hear or sees the Ada Ummph! phrase in advertisements. Memory 2 types of memory Short-term memory The decision is instantly made, and if without repetition information will be forgotten. Long-term memory Information that is repeated will be interpret and stored in the long-term memory, information can be use later on as it can be change to short-term memory for making decision. Consumer that remembers BOH tea can purchase it when tea supply is needed at home Purchase and consumption decision Consumer is very clear of the products that benefits or satisfies their need, and purchase process begins when consumer buys the product Nature of perception The graph above shows the nature of perception from exposure until purchase and consumption decision of consumers. Exposure provides opportunity for attention but not guarantee that is seen by consumer. Exposure can be then categorise into 2 element which is selective and voluntary. Selective exposure is where there is vast amount of information given but choices is up to consumers interest, and voluntary exposure is consumer is willing to accept the information as to satisfy purchase goal, and entertainment. Information provided by BOH Plantation may not be consumers interest, but it is their duty to attract consumer to consume their high quality tea. Attention is where the information is selected and focus by consumer and information is send to the sensory system to interpret that data. Interpretation of information begins when consumer allocates the information that is necessity for their purchase goals or objectives , the information is receive from the stimulus of the consumer. The information that is generated is then stored in the memory. Memory has two elements which is short term and long term. Short term memory is where the information is stored for a shorter period of time in order to make a instant decision and is forgotten quickly after that. Long term memory is where the information generated is stored for a longer period of time where consumer can make decision later on in time and does not have to be instant. Finally, the purchase and consumption stage, consumer will decide to buy the product once they have understand the criteria that satisfy their purchase goal . Motivation Motivation refers to an inner drive that reflects the goal of a person, which consist of the urge, wishes, or desire that allow them to strive to achieve the goals and aims that is set. The two motivational theories that is famously known to express the motivation of people are the: Maslows Hierachy of Needs W.J. McGuire psychological motives Maslows hierarchy of need is actually a theory to satisfy the human needs . In order to be at the peak of the hierarchy, a person has to satisfy the lower needs in order to achieve higher needs in the hierarchy. We will now study and go through each stage of Abraham Maslows Hierarchy of needs Basic needs/ Physiological needs Basic needs of human. Example, food, water, sex ,sleep, and also Exercise Safety needs Security, shelter, and normalcy in life Belongingness and love needs A persons affection and acceptance as part of family or group, intimate relationships and also friends Esteem or status Prestige, accomplishment , self respect, and the respect of others. Confident, appreciated and also the need of feel competent is also important Self actulisation The need to realise ones own potential, to achieve dreams and ambitions The next theory is McGuires Hierarchy of Needs, a very detailed set of motives to understand the specific aspects of consumer behavior. This theory consists of 4 major categories with 16 sub-categories which explain the behavior of consumer. The 2 criteria that satisfy the 4 main categories are as follow: Is the mode of motivation cognitive or affective? Is the motive focus on preservation of status or on growth ? Cognitive Preservation Motives Need for Consistency (active, internal) Need for Attribution (active, external) Need to Categorize (passive, internal) Need for Objectification (i.e., cues) (passive, external) Cognitive Growth Motives Need for Autonomy (i.e., Independence) (active, internal) Need for Stimulation (active, external) Teleological Need (i.e., desired outcomes or end states) (passive, internal) Utilitarian Need (i.e., problem solvers) (passive, external) Affective Preservation Motives: Need for Tension Reduction (active, internal) Need for Expression (active, external) Need for Ego Defense (passive, internal) Need for Reinforcement (passive, external) Affective Growth Motives: Need for Assertion (active, internal) Need for Affiliation (active, external) Need for Identification (passive, internal) Need for Modeling (passive, external) Learning Motives Motive arouses individual to respond and engage in learning activity. Goal that are achieved will reduce arousal but will have tendency to occur again. Marketer put product in a way that can satisfy the arousal of consumer Example, when a person is in need for tea consumption (motive) , BOH tea will provide the tea in many form for choices of consumer Reinforcement Tendency of motives to re-occur again in a similar situation. Elements of learning Response Physical activity in reaction towards stimulus, Example, the process of going to retail outlet to purchase tea Cues Provides direction, respond towards motive. Example, tea can be obtain in the retail outlets Cognitive Learning ( Thinking ) This learning process focuses on acquiring knowledge and skill is by mental, which is creating metal presentation of physical object and events in our heads. Individuals learn by listening, watching, touching, reading or experiencing then processing and remembering the information. We can conclude that this kind of learning emphasizes on the role of memory and thinking There are 3 types of learning process : Iconic role learning Interrelationship between two or more concepts without conditioning learning and without reasoning. Vicarious learning Behavior are formed by observing the outcomes of other behavior or imagining the outcome of potential behavior Analytical learning New information are updated when new theories or studies are formed. Behavioral Learning ( Conditioning) Classical conditioning A learning process between environmental stimulus and natural occurring stimulus. Unconditioned stimulus happens automatically, unconditionally and naturally triggers a response, Example, when you smell your favorites food you may immediately feel hungry. Smell of food is unconditioned stimulus. Unconditioned stimulus is the unlearned response that occurs naturally in respond towards unconditioned stimulus. Example, hungry in response the smell of food. Conditioned stimulus is the neutral stimulus that has no connection with the unconditioned stimulus. Conditioned response is learned from the neutral stimulus. Operant conditioning Learning method that occurs through punishment and rewards behavior. Example of operant conditioning can be seen around us, consider employees finishing project with excellent result receives praise or promotions. Reward here increases the behavior.Behavior can also be reducing for example, a student to be told to lose recess privileges if they did not finish their homework. This leads to a decrease in disruptive behavior. Memory Memory consist of 2 component which is Short-term memory (STM) and Long-term memory (LTM) Short term memory Short term memory which also known as working memory is the portion of total memory that is currently in use or activated. Rehearsal of information is needed to ensure it is encode in the long-term memory is the information is important for later usage. If information in short term memory is not repeated it will be lost in 30seconds. Example, if we were to see an advertisement regarding fast food delivery , we will not pay much attention to the advertisement but only remember the number for future usage Long term memory Long term memory has essentially unlimited capacity to store information permanently. Stored information is either semantic or visual. Semantic memory deals with encoding and storage of words , while visual deals with storage of images. Memory here is stored permanently and can be use when needed to make a decision. Rehearsing is important to register something in the long-term memory. Example, if we move to a new house and change our phone number, we ourselves probably have to repeat it until we register the number in our memory storage. Learning process consist of 3 element Schemes It stores facts and generalize information such as verbal information, concepts, rules, principles, and problem solving skills. Information that stored here is simply meaningful and helps consumers to make decision. It is well-establish schemata Scripts A special issue in the memory that is also known as procedures we remember for doing things. Scripts involve a series of sequences in doing something. Example, the manufacturing of tea in the BOH tea plantation to where it is distributed so that consumer can purchase it. In general, it is important for firms to have their brand names incorporated into scripts. Example, consumer reflexively can search for BOH tea in the shops rather than unspecified brand of tea Repositioning Repositioning is an attempt to change the consumers perception of their brand; this is because the existing products position is less attractive towards consumer. Example, a product that has great quality but the price is not affordable has low return in profit to the firms, this means they have to change their strategy to lower the price of their products. Repositioning is a very tough process as large sum of money is needed for advertising and promotion of their products. Attitude Attitude is feeling or affection against a stimulus; it is stored in the long-term memory. The 4 function of attitude consist of Utilitarian function, which is use to obtain reward and avoid punishment, Ego-Defensive function is self-protection, knowledge function is simplifies decision such as brand, and value expression which is express identify towards others. Culture The direct definition from textbook about culture is That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society. From this definition, we can learn several important characteristic of culture such as Culture is comprehensive This means that everything must have a connection in order to create culture. Example, bowing and a strong desire to avoid the loss of face are unified in their manifestation of the important of respect. Boundaries of acceptable behavior Everyone must understand their surrounding before taking action. Example, a person cannot be naked while attending class, the least outfit will be shorts and a T-shirt to wearing suits and tie. However, if a person is to wear a suit in the beach, they will definitely be laugh at . So it is very important to know your environment. Cultural characteristics as a continuum. There is a tendency to stereotype cultures as being one way or another (e.g., individualistic rather than collectivistic). Note, however, countries fall on a continuum of cultural traits. Hofstadters research demonstrates a wide range between the most individualistic and collectivistic countries, for example-some fall in the middle. Subculture Identification with core culture Identification with a subculture Mass market behaviors Unique market behavior Core culture values and norms Subculture values and norms Individuals A subculture is a section of a larger culture whose members shares distinguish values and pattern behavior. Social history and current situation of the groups generates the unique values and pattern of behavior which they practices in their subculture. Subculture members exist from the core culture where they share their unique value the most. Figure above shows to which degree an individual behave in manner of unique dependent to the extend which individuals reach out towards that subculture. Segmentation, Targeting and Positioning http://www.consumerpsychologist.com/images/cb/STP.png Segmentation, targeting, and positioning comprise is a three stage process, this process will helps us in Determine which kind of customer exist Which customer

Saturday, July 20, 2019

A Discussion On Animal Rights :: essays research papers fc

A Discussion on Animal Rights "Life, liberty, and the pursuit of happiness; The Declaration of Independence holds these rights to be self evident and unalienable. In the eighteenth century when these words were written they were called natural rights, today we call them human rights" (McShea 34). The issue of whether or not to grant animal rights such as those that humans retain, is a greatly disputed issue. Philosophers, clergyman, and politicians have argued the point of animal rights for years, but without success. Animal right is an extremely intricate issue that involves the question of animal intelligence, animal activist groups, and the pros and cons of granting animals their rights. Psychologists around the world, who have studied nonhuman primates, argue that these animals possess the capacity to communicate. They go on to explain that a communication barrier is all that separates humans from animals. If they bridged that barrier, then humans could talk with animals. Beatrice and Robert Gardner, two psychologists of the University of Nevada, realized that the pharynx and larynx of the chimpanzee are not suited for human speech. Since chimpanzees are far superior to humans in manual dexterity, the Garners decided to try to teach chimpanzees American Sign Language or Ameslan. The Gardners and others studied these chimpanzees, Washoe, Lucy, and Lana. These three chimpanzees learned to use and could display a working vocabulary of 100 to 200 words. They also distinguished between different grammatical patterns and syntaxes (Sagan 615). Besides distinguishing, the chimpanzees also inventively constructed new words and phrases. For example, when Washoe first saw a duck land on water, she gestured "water bird," which is the same phrase used in English. Washoe invented that gesture for the occasion (Sagan 615). Lucy also displayed her creative mind by signing "candy drink" after tasting a watermelon. The description "candy drink" is essentially the same word form as the English "water melon" (Sagan 615). Another method of bridging the communication gap between humans and animals is by computer. At the Yerkes Regional Primate Research Center in Atlanta, Georgia, researchers teach chimpanzees like Lana a specific computer language called "Yerkish" (Sagan 616). "Yerkish" allows the chimpanzees to talk with the computer by keyboarding in messages. The computer in turn responds appropriately. While Lana types, she monitors her sentences on a computer display and erases those sentences with grammatical errors. At one point while Lana typed an intricate sentence, her trainer mischievously and repeatedly interfered with her typing from a separate console. Lana, who had become aggravated by this, typed, "Please, Tim, leave room." (Sagan 616). People for the Ethical Treatment of Animals, or PETA, is a nonviolent

Friday, July 19, 2019

The mozart effect Essay -- essays research papers fc

The Mozart Effect Does classical music really help you study better? Many recent research studies show that music idoes in fact improve cognitive thinking. In 1993, researchers at the University of California at Irvine discovered the so-called Mozart Effect - that college students â€Å"who listened to ten minutes of Mozart's Sonata for Two Pianos in D major K448 before taking an IQ test scored nine points higher† than when they had sat in silence or listened to relaxation tapes. Other studies have also indicated that it doesn’t matter the artist; people retain information better if they hear classical or baroque music while studying. The most easily influenced stage of human life is early childhood, therefore it is encouraged that children listen to classical music. The researchers at Irvine recently found that preschoolers who had received eight months of music lessons scored â€Å"eighty percent higher on object-assembly tasks† than did other children who received no musical training. It was concluded that students who listened to music had high a greater ability to think abstractly and to visualize. These tasks are necessary to understand difficult theorems and equations in math and engineering. German scientists discovered an amazing difference in musicians who have the ability to recognize notes by ear and who began studying music before the age of seven. The plenum temporal, which is the area on the brain's left side that processes sound signals, mostly language, is three times the average size. The age of the musician matters because the brain generally stops growing after age 10. Besides being beneficial for young children, music is useful to many adolescents, especially to those with learning problems. Exposing music constantly to children with severe learning deficiencies has been known to show positive results. A study was done by the researchers at Irvine on a seven-year-old girl with an autistic condition, which caused her to use gestures and occasional words instead of full sentences. The young girl's speaking ability â€Å"improved remarkably† after she had lessons in a class that combined sounds from a piano with dialect. College students can also benefit from classical music. To test this, college students were exposed to three different types of music and were given standard reasoning tests, each for ten minutes. The research showed that the scores ... ...one energy to work out; listening to a soft, relaxing song might put a person to sleep; and listening to Mozart may enhance â€Å"spatial reasoning† and memory in the brain. Whatever the situation may be, music seems to have a benefiting effect.  Ã‚  Ã‚  Ã‚  Ã‚   Bibliography 1. Campbell, Don. The Mozart Effect: Tapping the Power of Music. New York: HarperCollins Publishers Inc.: 2001 2. Carroll, Robert Todd. The Mozart Effect available from http://skepdic.com/mozart.html; Internet, accessed April 29, 2004 3. Church, Ellen Booth. Learning Through Play: Music and Movement. New York: Scholastic Inc.: 1992 4. Eliot, Lise. What’s Going on in There?: How the Brain and Mind Develop in the First Five Years of Life. New York: Bantam Books: 2002 5. Machlis, Joseph and Kristine Forney. The Enjoyment of Music. New York: W.W. Norton & Company, Inc.: 2003 6. Ortiz, John M. Nurturing Your Child with Music: How Sound Awareness Creates Happy, Smart, and Confident Children. Oregon: Beyond Words Publishing: 1999 7. Ortiz, John M. Nurturing Your Child with Music: How Sound Awareness Creates Happy, Smart, and Confident Children. Oregon: Beyond Words Publishing 1999

Thursday, July 18, 2019

Compare and Contrast Mitosis and Meiosis Essay -- Biology

Compare and Contrast Mitosis and Meiosis Meiosis and mitosis describes the process by which cells divide, either by asexual or sexual reproduction to produce a new organism. Meiosis is a form of cell division that produces gametes in humans these are egg cells and sperms, each with reduced or halved number of chromosomes. The number of chromosomes is restored when two gametes fuse together to form a zygote. A cell with two copies of each chromosome is called diploid cell and a cell with one copy of each chromosome is called a haploid cell. Meioses produces haploid daughter cells that are genetically different from each other and from the parent cell. However, mitosis is a form of cell division that produces daughter cells identical to the parent during repair or growth. Each cell contains the same genetic code as the parent cell, it is able to do this because it has copied it’s own chromosomes prior to cell division. Meiosis consists of two divisions whilst mitosis is followed in one division; both these processes involve the stages of interphase, prophase, metaphase, anaphase and telophase. Meiosis allows cell variation and genetic differences between each cell whereas mitosis is an exact replication of each cell. There are three main ways meiosis produces genetic variation, this through independent assortment, crossing over and random fertilization. During the first meiotic division in prophase I the homologous chromosomes join together to form biv...

Diary entry for Helen Stoner Essay

Write a diary entry or entry’s as if you are Helen Stoner. Review the cases and recount how Holmes solved it. Focus on an appropriate style. Diary entry for Helen Stoner I can not tell you how relieved I feel to be finally in my aunt’s cosy house! I would be most contented to have a good nights rest, but before I do I would like to note down the events that occurred today. This day was a day to remember as it will have an effect on me, in many ways for the rest of my wretched life. It all started when I got up at the break of dawn and travelled all the way into town to see Sherlock Holmes in Bakers Street. I was taken aback as to why such a remarkable detective like Sherlock would even consider seeing me. Even more so, Sherlock gave me quite a fright when he told me what time I departed home and how I travelled to Bakers Street. However, it just proved to me how observant Sherlock is, which made me feel safe in leaving the mystery of my sister’s fate in his hands. I had to relive that tragic night, (two years ago from now) of my dear sister’s fate and the events before and after that had occurred, in order to give as much detail as possible to Mr Holmes. I was absolutely thrilled when Sherlock Holmes assured me he would do all he could to solve the mystery of beloved Julia’s death. Sherlock had then skilfully noticed, under my frill of lace reviled marks of four fingers and a thumb on my wrist. This was from the night before when my stepfather (DR Roylott) had become angry and given me a firm hand. I did not wish to tell Sherlock about this as I was scared of the consequences if my stepfather had found that I had visited Sherlock Holmes. After all DR Roylott barely knows his own strength. I felt so lightened after talking to Holmes about my troubles, as he was the first person I have ever told about those horrifying events. Later that day when I met up with Holmes, I then discovered Sherlock had crossed paths with my stepfather after I had left. I instantly felt as though my life had crumbled before my eyes. I was now unsure weather to go ahead with the mystery. However it was too late to change my mind now, Sherlock was already fall steam ahead and investigated all of the Moran, as anticipated. Later that day I discovered many secrets that I had never thought about in depth. Holmes had shown me a small ventilator that was in my sister’s room and lead to my stepfather’s room. The bell pull in my sister’s room was indeed a dummy and he also cunningly observed that there was no logical reason whatsoever for me to have been moved into my sisters room, as there were no ‘repairs’ that needed seeing to in my own room. The bed was strangely clamped to the floor as Sherlock had pointed out. All of this information didn’t make sense to me. My mind was buzzing with so many possibilities but my main focus was clearly to find out the cause of my sister’s death. Holmes is a remarkable man, but sometimes gave me doubts on things when asked the question does your stepfather keep a cat in the safe? How peculiar that must have sounded! When Sherlock Holmes had finished inspecting every room top to bottom for the slightest thing out of place, to my horror he told me my very life depended upon my obedience of him. As you may have guessed, I felt very fearful and anxious of what clues he had found that made him say such a thing. Holmes requested to spend a night in my sister’s room while I was to still stay in my original room. Dr.Watson, Holmes and I, had agreed that when my stepfather had retired to his chamber for the night I was to give them a signal from my sister’s room that all was okay to carry on as planned. This I did and I then slipped back into my own room. I spent all night tossing and turning under the security of my bed covers. Plenty of thoughts were whizzing around my head, too many to sleep upon. I pleaded that my stepfather would not awake and see to a noise, as he would be most dismayed with what he would have seen. When finally getting to sleep, I awoke not long after to hear the sound of something striking my sister’s wall. I heard the most ghastly shriek through the night, just like the one my sister had described the night before her death. I was so panic-stricken all I wanted to do was to run and get help from someone. My heart was telling me where to go, despite this I stayed put, just as Holmes had strictly told me. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Wednesday, July 17, 2019

Black People in Usa Essay

I sport chosen this billet because in my opinion Afro-American flocks record is re entirelyy interesting. It reveals both how cruel human beingnesss can be and how a discriminated population can all in all the equal produce wonderful things.I. The difference that grisly People substantiate suffered and handle suffering in the regular army.1/ In the PastA.The Slavery.I dresst moot unrivalled can talk over the suffering of this population without talking nearly Slavery. This abomination has lasted several centuries and has consisted of kidnapping inculpable African and bringing them in a far country. They were deprived of their names, languages, religion, cultures As a result one may theorise that they werent considered as human beings. They pay had to do a hard drop dead in the cotton fields, and their living conditions got juxtaposed to animals air of life. Actually, there were even virtually men who were called and used as reproductive. For the women, rapes werent punished.B.The SegregationAfter the Slavery was abolished, dark-skinned People even if they were free, have go about an other execrable inconsistency the Segregation. It took crop in the Southern States, where the Black corporation was very important. Perhaps, it came from a fear of egg white mountain. It was written in the Law and as a consequence for instance Black people havent the rectify to sit or eat in the same places than discolour people. In the northern States, even if it wasnt written in the law there was a silent rule.2/ NowadaysA.Not really pair in front of LawActually, it is state that a Black men has sevener more chance to condemn to demolition penalty than a White men. So even today they argon prejudiced. Moreover, the media reveals on a regular basis more or less police atrocities against Black people. So even today, the law is double face and its better to be White if one has any problem with the justice.B.Not the same EducationBlack pupils are relate by the discrimination too. They are very much sent to school in very poor areas. Thus, they dont wellbeing from the same educations take aim than the White pupils. Their chance to access to a good university is seriously reduced. There, its again a piece of evidence of discrimination.Until today, there is no significant strikeion from the USA government to solve this problem, this unfair phenomenon.II. around good things emerged from a catastrophic history1/ A cultureA. euphonyToday, nobody can deny the mould of Black community on the music. several(prenominal) famous kinds of music as Rap, Jazz, RnB for instance are the direct product of this community. It all begins with the take to the woods songs by the Slave, the Negro Spiritual and the credo by the victims of segregation.Their music is spread all over the world and paradoxically without the terrible history which is behind I dont think they would have make such wonderful music. It entails a fastidious c reativity in this community.B.FashionAfro-American people also contributed to the fashion. In fact, in Harlem in particular in the nineties, the peoples wearing apparel have been taken as computer simulation by some garment firms.Nowadays, one can notice that the Rappers or RnB singers way of being dressed is imitated all over the world. A huge part of them are evolutiontheir own clothes lines2/ become but not least the IndividualsA. genus Rosa ParksIn the sixties this fearless woman contrasted against the Segregation. In a bus, she has refused to sacrifice her place to a White man. This act which can be perceived as common today is the origin of a huge movements winner.She has showed the way to several Black-American and emphasized an injustice.B.Martin Luther King jr.He was a Reverend who has take the Civil Rights attempt in the sixties and died, murdered, in 1968. He started to have a great success subsequently the bus story. He has support Mrs. Rosa Parks. He also has fought against the discrimination without any violence. He has defended the equality mingled with Black and White People and excite people who were discriminated against all over the world. His just about famous speech named I have a dream is known by everyone within it he advocated the brotherhood. Even after his death, some people remained animated by his struggle.As a conclusion, I think that the terrible history of the USA entails some very good things but the legal injury for benefiting from them has been very important. The question is how and when the USAs authorities will admit that they have to do something. We know that the Affirmative activity measure hasnt really been high-octane so which measures can be apply to help Black-American people. In my opinion, compelling firms to utilise Black people is not a good idea and the better is to set up younger generations by teaching them to be more tolerant.

Tuesday, July 16, 2019

Goals of Linguistic Essay

Goals of Linguistic Essay

Mr. 1. Introduction 1. 1.If youre writing a career goals essay, keep reading to learn how.* mad Clean deduction is only possible in the logical disciplines. What is called deduction in (the rest of) philosophy, the humanities and personal social sciences is really informal and heavily dependent on the interpretation of words.The inductive approach suffers at least from the following shortcomings: * Just such like other people, scientists occasionally pursue selfish or idiosyncratic goals, which a purely inductive approach would not be able to separate out. * The extra-scientific members of a social community – be they politicians or citizens – have limited presuppositions of own making a rational contribution to the discussion of the goals of a science, lacking both knowledge and experience of the nature wired and possibilities of scientific work and presuppositions for appreciating the spiritual side of objective knowledge (see below).Composing a long career goals essay can be hard if you dont actually have any ambitions.

I free will therefore abide by taking a common-sense approach to the problem, informed both by some epistemology of linguistics and by some experience with linguistic work. 1. 2. Fundamentals Like any human activity, linguistics has a place in a teleonomic hierarchy (see teleonomische Hierarchie) which is headed by its ultimate goals.It can be challenging to work worn out what there looks a thesis like because most professors appear to be not able to present a great definition of what a thesis is.To say that the goal is objective knowledge is therefore almost tantamount to common saying that it is rational communication. This rephrasing also serves the purpose of avoiding a static conception of ‘objective knowledge’. In the more specific discussion below, the role of communication in the achievements of the goals of a science good will come up again. Understanding has two sides, a spiritual and a practical one.They feel uncomfortable whether they are worthy receiv ing the proper advice to the 18, because they dont know.

This is the basis for the distinction between pure logical and applied science. Linguistics is the study of human language.Understanding this object has a purely spiritual aspect, which constitutes what might be called â€Å"pure linguistics† and what is more commonly called general linguistics. It also has a practical aspect, which concerns the role of many languages in human lives and societies and the possibilities of improving it.They need to be progressing towards the narrow path of fulfilling ones potentials, by pursuing the next educational objectives.Here we will focus on the tasks of linguistics as an empirical discipline. good For such a discipline, the main tasks are: 1. elaboration of a theory of its object 2. documentation and brief description of its object 3.Its essential for me to find a good education.

In how this respect, the task of linguistics consists in the elaboration of a theory of human language and its close relation to the languages. Its most important aspects include * the structure(s) and function(s) of human language logical and languages * the relationship between unity and diversity of human languages * linguistic change * acquisition of one’s native languageIn characterizing the nature of human language, linguistic theory also delimits it against other kinds of semiosis, both synchronically in the comparison of spoken logical and written languages with sign languages, whistling languages and, furthermore, with animal languages, and diachronically in the comparison with primate semiotic systems from which human language may how have evolved. 3. Empiry: documentation and description of languages As recalled above, linguistics is (among other things) an empirical science.Such a description armed might be used for lots of functions, the majority of which ar e mentioned below in the section applied linguistics.language description: 1. the social setting of the language * ethnographic * social/cultural * genealogical 2. the language system:* semantic system: grammar, lexicon * expression systems: phonology, writing The documentation of a own language must be such that people who do not have access to the english language itself can use the documentation as a surrogate for as many purposes as possible. In particular, it should be possible to develop a description of a language on the basis of its documentation.Language many plays a part in personal identity.

That is, in the synchronic perspective, they are systematic, while in the diachronic perspective, they are historical. 4. Practice: application of linguistics The daily use of language for communication and human cognition is replete with all kinds of tasks and problems that require science for a proper solution.Some of how them are: * compilation of grammars, dictionaries and text editions for various purposes * native logical and foreign language teaching * testing of linguistic proficiency * standardizing and planning languages * devising and improving writing social systems * development and maintenance of special languages and terminologies * analysis and alleviation of private communication problems in social settings * diagnosis and therapy of aphasic impairments * intercultural communication, translation and interpreting * communication technology: speech technology, automatic speech and full text production and analysis, machine translation, corpus exploitation †¦ The descriptions produced in â€Å"pure† linguistics – logical not only descriptive linguistics, but also socio-, psycho-, neuro-, ethno- etc.Many languages have never been so lucky.* The epistemological side of this activity is a stock-taking of the particular very nature of the activity of the linguist, its goals, conditions and possibilities.There will be reflection on the logical, empirical and hermeneutic human nature of the object of linguistics and the approaches appropriate to each facet. * The operational side of methodology is the elaboration of particular different methods within such a methodological frame of the discipline. Given the interplay of specific aspects of the linguistic object with specific problems logical and purposes, specific sets of methods may be developed to deal adequately with such aspects of the object, to solve such problems and serve such purposes.Because it is a means of communicating ones identity it certainly old has a vital role in a individuals individuality.

Cooperation: interdisciplinary fertilization.The articulation of science into disciplines is, first of all, a necessity of the division of labor. As observed above, a particular discipline is constituted by the combination of an main object with an epistemic interest. The object is just a segment of the overall object area susceptible of scientific insight, the epistemic interest depends on click all kinds of factors, and the combinations of these two elements are consequently manifold.Possessing a different language is a step and a own benefit forward.where the interfaces for the combination of related theories are. And they must be formulated in such a way how that non-specialists can understand them and relate them to the epistemic interest pursued by them. Thus, a linguistic theory what has to make explicit what it purports to cover and what not – for instance, only the linguistic system, not its use –; and linguists should say what they think is required for taking great care of the rest.Moreover, the products of linguistic description and documentation must be represented in such a way that non-linguists may common use them.Thesis statements arent simple to write.

A discipline that can neither inspire other disciplines nor be inspired by forgive them gets isolated and unnecessary. 7. Conclusion Above, five areas of goals of linguistics have been identified: 1.Theory: the nature of only human language 2.Decisions are constructed upon conclusions.Goal #1, the elaboration of a theory of its object, is the highest goal of any science. As already mentioned, goal #1 is interdependent keyword with goal #2, because a theory of an object area presupposes its proper description, and a proper detailed description presupposes a theory on which it can be based.Furthermore, the production of documentations and descriptions is a service to the society. This is even more true of goal #3: The solution of daily-life tasks and problems is a practical contribution to the improvement of the conditio humana.Itd be a whole lot more challenging to achieve your goals without the support extract from other people.

Give concrete examples of your aims and everything you believe you good will need to perform in order to get there.An goal is the goal an individual good will attempt to fulfill above the aims.If it regards objectives I also have made my own mind up.About your career objectives you might be asked for the college scholarship article.