Health and welfare Canada Case Study Example | Topics and Well Written Essays - 2000 words

Health and welfare Canada - Case Study Example This has culminated in a very serious problem in the Western countries, especially US and Canada, where the young population are highly vulnerable to drug and substance abuse, which is being taken as a shelter from teenage insecurity and depression. This paper is focused on addressing the problem of drug abuse by the young population of Canada and has as a result is focused on the process of identifying the particular target group that needs to be targeted for increasing the effectiveness of the social awareness campaign dedicated to raising awareness about the ill effects of substance abuse. Background The case talks about the Health Promotion Directorate of Health and Welfare Canada, an organization which is focused on the process of increasing the level of awareness among Canadians regarding various issues that may lead to the affecting of their health. Talking in more specific terms, it can be mentioned and discussed that the Health Promotion Directorate is more concerned about t he masses of Canada in regards to their consumption behavior, usage and abuse of alcohol and various other drugs, that significantly have a negative and detrimental effect on the mental and physical health of the individuals of Canada as well as humanity as a whole. It can be said that the Health Promotion Directorate, in an attempt to increase the level of awareness regarding the ill effects of the abuse of alcohol and other drugs, which has a negative impact on human life focuses on the process of indulging in social marketing. The Health Promotion Directorate of Health and Welfare division of Canada strongly believes that through the process of going for value communication by engaging in social marketing they will be able to tackle the society problem and make the masses of Canada aware about the negative impacts of drugs and alcohol, on human health. In the recent past, the Health and Welfare Division of Canada, focused on the process of going for conducting an awareness campai gn which was aimed at raising awareness about the negative impacts of uncontrolled intake of alcohol and drugs, while taking into account the feedback and valuable inputs received through the process of conduction of an extensive research. The evaluation of the effectiveness of the campaign revealed that the program received a massive success from the young target population of Canada, towards whom the campaign was targeted. Having achieved a high success rate by proceeding with the process of social marketing along with a proper market analysis, the Program Promotion Division of Health and Welfare Canada has concentrated on the process of initiating a new study to identify potential new target markets as well as identifying the various values and lifestyle of each segment of individuals. Problem Statement It can be said that the Program Promotion Division of Health and Welfare Canada, is focused on the process of building and developing the level of success of the previously undert aken marketing campaign. In an attempt to develop and generate higher rate of success of the marketing