The Initial Business in Black Jacks Assignment Example | Topics and Well Written Essays - 1000 words

The Initial Business in Black Jacks - Assignment Example If the initial business plan is successful then the club facility will be extended based upon its success rate.Black Jacks targeted audience will be the population in Savannah above 18 who have the relatively refined taste of music. The targeted customers are not in any way limited in terms of gender. The Club is expected to provide music records of all genres making it easier for the customers to find their chosen records at one place. The services to be provided by Blac Jacks will also include customized music recordings. Location may be one of the most important aspects of our proposed business. This will decide which market we are going to serve as well as the future prosperity chances depends upon this. So, we have got the opportunity to buy an appropriate place in 7939 Abercorn st. Savannah. This club will be basically located in a shopping plaza where the surrounding businesses will also be helpful to boost our business. So this location will allow us to gain customers more easily. There will be no parking issue because of large car parking of the shopping plaza and also the closing time of the shopping plaza is 10:30 pm which will also be beneficial for our club. As Savannah is the largest city in the U.S. state of Georgia. The population has grown by 16.6 percent in the last ten years. Now its total population is 425,528. It is considered as the largest trading area as well as it attracts millions of visitors that may be beneficial for my business. 1. College Students: We have created an environment that will appeal the high school college students and we are expecting an increase of 5 percent from this segment annually because of positive word of mouth. 2. Childless Young Professionals: Due to our presence in the premises of shopping center, we must appeal to single students and young adults. We are expecting an annual growth of 15 % from this part of the population with the growth rate of the city.